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“If you do not change direction, you may end up where you are heading.”

Lao Tzu

Welcome to Far Better Coaching

I’m Joe Christian

I work with executives and business owners to perfect their leadership skills, optimize their business opportunities, and achieve their business goals. Whatever your business, whatever your level of experience, I can help you identify what you need to achieve the skills and acumen that can lead to success.

Working with some of the top performers in their respective industries, I noticed they had one thing in common—they never hesitated to seek guidance from experts. To grow to your full potential, you must be willing to explore and adopt new methods, and you must put that knowledge into practice. That’s where I come in. Working together we can identify and clarify your goals and establish a clear path toward their attainment.

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After I graduated from Duke University with a degree in economics, I began my career as a stockbroker with a major brokerage firm. During the ensuing years, I continued down that path—ultimately forming my own investment advisory firm in 1996. I spent thirty-two years as a wealth management advisor, helping my clients build and preserve wealth.


In 2012, I sold my business, and utilizing the experience and knowledge I had gained during my career, I began to coach executives and business owners to become more effective in their respective fields. Drawing on my knowledge of human behavior, business, and effective leadership, I help my clients set and maintain the path that will allow them to become more effective leaders and attain their business goals.


If you are willing to do the work necessary to take your business to the next level, reach out to me for a complimentary consultation. We will discuss your specific challenges and goals to determine if coaching could be beneficial to you.

“Life isn’t about finding yourself. Life is about creating yourself.”

George Bernard Shaw
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